GOURDYOURSELF.COM — BRAND EXPLORATION

LOGO &
HOMEPAGE
CONCEPTS

Seven directions for the Gourd brand identity. Each concept includes a standalone logo mark and a homepage mockup showing the full visual system in context.

7
Concepts
Lime / Black
Color
Gordo
Mascot
01CONCEPT 01

The Sentinel

Badge-first. Built for gear.
The Sentinel logo
The Sentinel homepage mockup
BEST FOR
Hats, hoodies, patches, embroidery — the most gear-ready mark of the set
VIBE
Streetwear meets security — the badge you actually want on your jacket
HERO HEADLINE
"GOURD YOURSELF."
02CONCEPT 02

Minimal Mark

Less Gordo. More gravitas.
Minimal Mark logo
Minimal Mark homepage mockup
BEST FOR
Enterprise clients, RFP documents, email signatures, favicons
VIBE
Premium tech brand energy — the kind of site that makes a procurement officer feel like they're working with the best
HERO HEADLINE
"GOURD YOURSELF."
05CONCEPT 05

Gordo Glitch

Cyber-native. Built for the digital world.
Gordo Glitch logo
Gordo Glitch homepage mockup
BEST FOR
Website hero, social media, digital ads, conference booths
VIBE
Cybersecurity-coded — the aesthetic that says "we actually know what we're doing in there"
HERO HEADLINE
"FIND THE GAPS. BEFORE THEY DO."
06CONCEPT 06

The Wordmark

The O is the gourd. Simple. Clever. Everywhere.
The Wordmark logo
The Wordmark homepage mockup
BEST FOR
Business cards, letterhead, website header, email, signage — the most versatile mark of the set
VIBE
Smart and confident — the kind of wordmark that works in a boardroom and on a bumper sticker
HERO HEADLINE
"YOUR AUDIT IS OVERDUE."
07CONCEPT 07

Stacked

Head-and-shoulders. No-nonsense.
Stacked logo
Stacked homepage mockup
BEST FOR
Homepage, social profiles, presentation covers, gear with the compliance strip as a secondary element
VIBE
Gordo means business — this is the version that walks into a county IT office and gets the contract
HERO HEADLINE
"WE FIND WHAT THEY MISSED."
09CONCEPT 09

Neon Gordo

Retro-modern. Unforgettable.
Neon Gordo logo
Neon Gordo homepage mockup
BEST FOR
Social media, website hero, merchandise, office branding, conference presence
VIBE
The brand that shows up to the government IT conference and everyone remembers — in the best way
HERO HEADLINE
"GOURD YOURSELF."
10CONCEPT 10

Esports

High energy. Tech-native. Impossible to ignore.
Esports logo
Esports homepage mockup
BEST FOR
Social media, digital ads, gear targeting younger tech professionals, conference presence
VIBE
The brand that the IT security community respects and the agency staff actually wants to wear
HERO HEADLINE
"DON'T WAIT FOR A BREACH."